SEO & Website Marketing Ideas / Tips

SEO is an acronym for Search Engine Optimization, and if carried out correctly, will improve your position in search engine rankings. In fact, it is probably the most important part of any online marketing strategy. A reputable SEO company will review your existing site, and offer advice on website development, content, keywords, business strategies and expert marketing advice.

• Optimization Process – This process should always kick off with a thorough analysis of the existing website, and the results that it is (or not) achieving. In order for SEO to work effectively it is important to know what currently exists, and also to have realistic and targeted goals to work towards.
• Keyword Research – Keywords require a lot of thought, and also a lot of research. Even after careful selection, keywords should be constantly monitored, and may well need to be modified and updated. Keywords or key phrases should be terms that are regularly searched on – (there is no point in ranking well for a phrase that is seldom used!  ). At the same time it can be fruitless to compete with thousands of other sites for a few broader phrases.
• Competitor Analysis – One of the simplest ways to kick off our SEO campaign is to try and understand what is working for your competitors. Some things, like the age of a domain, are out of your hands, but a close look at the keywords and content by your SEO company should provide some valuable ideas for improving your site.
• Website Design – If you are starting a brand new website then it is well worth the effort to start with good SEO practice. Good SEO should concern itself slightly less with the colour scheme and the logo, and more with how search engines will relate to the copy and the navigation system etc.  It is always desirable to have an attractive site but it should not be the overriding motivation when designing website.
• On Page Optimization - There are a vast number of elements that all contribute to overall Search Engine rankings. On Page Optimization includes a number of ways this can be improved.
• Website Content - Websites are often guilty of being big on design, low on content. Far more emphasis needs to be placed on copy as it will have a huge impact on search engine rankings.
  SEO copywriting is a writing technique that emphasizes keywords, while still remaining readable and interesting.