SEO & Website Marketing Marketing Mix - 4 P's

Now that you have your marketing plan, it’s time to make it work. Now you have to decide on the strategies and tactics to give your marketing plan the best chance of being successful.

  • Product – What are the features and benefits of your product, and how do you get that message across?
  • Price - The price you charge needs to be attractive – to you and your customers. What should you be looking at before deciding on a price?
  • Promotion – Advertising and promoting your product can be an expensive mistake if not carefully planned and budgeted.
  • Place – A shop used to be the obvious choice, but this aspect of your marketing plan now requires far more careful thought. Distribution, storage costs, staff, transport – more careful thought and planning required.

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